IMAGINE Driving Culture for Thriving Workplaces
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“When you’re a representative of culture to a team, you must be tuned in to the team and the team’s needs. To better understand what our team needed and to drive culture deeper into the organization, we needed to be more hands-on in 2023,” says Correct Craft CEO Bill Yeargin.
The boating industry has grappled with supply chain disruptions, increased material costs, and declining consumer demand, impacting overall performance and profitability. Bill Yeargin sought open communication from his team and encouraged them to think creatively to help develop ideas that foster a growth mindset. Suggestions from book clubs to Bible studies to coffee meetups, and even an enterprise-wide connection app, were brought forward.
In 2023, a groundbreaking initiative called Culture Champions was introduced. Representatives within each of Correct Craft’s locations served as culture ambassadors, developing a deeper sense of community.
Recognizing the importance of holistic wellness, Correct Craft has partnered with a local pastor, Justin, to serve as company chaplain. Timing worked out well to bring this culture opportunity to the Correct Craft team. Bill says, “Justin’s presence has not only fulfilled a long-standing vision but has undeniably made a substantial impact, provided invaluable support, and positively influenced our team and corporate culture.”
Justin is reaching out to the Bible study leaders at each Correct Craft location, pouring his testimony into each area, inspiring others to embrace compassionate presence and availability as a driving force for productivity. Team members say, “It’s nice to have someone just to listen, you know, listen.”
Bill says, “Our people will talk to Justin, listen to his testimony, and Justin reaches out in return. He is leading Bible studies, walking the floor regularly, and we’ve found that from a leadership perspective, that’s important—for each team member to be seen and heard.”
In a world clamoring for attention and where meaningful dialogue is often lost amidst the noise, Correct Craft keeps its eyes on its people and opportunities for genuine connection and feedback. Correct Craft’s story is a gentle reminder that empathetic listening and compassion are not just catchphrases but essential ingredients, with communication and relationships at the heart of “making life better.”
Quote:
“When you’re a representative of culture to a team, you must be tuned in to the team and the team’s needs.”
Bill Yeargin, CEO, Correct Craft